To say that sending effective and powerful correspondence is important is an understatement. A well-written letter, email, report, or resume can determine fate by eliciting a desired response. Writing such correspondence can be frustrating to some people. They may have a good head on their shoulders, have a well laid out argument, desirable qualifications, or a stockpile of relevant data, but they just don't know how to put it together in the way that will best achieve their aim. That is where someone with the gift of gab and a way with words can help.
There are a couple of different ways to go about providing correspondence writing services. The first is, you can create writing tools and templates to sell. For resumes, you can create a shell that provides the formatting. There can be a pool of action words and selling phrases to choose from to build the resume components (professional profile, objective, accomplishments). You can even generate a pool of complete achievement bullets which a user could just drop their actual accomplishments into. These are just a few examples of some writing tools you could offer. Cover letters, thank you letters, and follow-up letters, which aren't as complicated and personalized as resumes, could be sold as complete templates. Just indicate what should be dropped in where. Such as:
"I enjoyed speaking with you today about the --position title-- position at --company name--. After meeting with you, I am further convinced that the job is an excellent match for my skills and interests. The --some good quality of the company – ex: creative approach to account management-- that you described really confirmed my desire to be a part of your team."
There are other types of correspondence that the template approach would be suitable for as well.
Alternatively, you could generate each correspondence completely customized to what the customer needs so they have to do no writing at all. They just have to tell you the intention of the correspondence and the basics of what they need to convey. To be consistent and thorough, you may want to consider generating a standard questionnaire for each category of correspondence that you can use to create the documentation.
If you have a way with words, and a myriad of different experiences in correspondence writing already, this idea may be your work from home ticket. If you think it could work for you, be proactive and start saving different types of emails, letters, reports, etc., that you have written and are especially proud of or which have been extremely effective in achieving their desired objective. These works can be the beginning of your pool of tools and templates that you use to create effective correspondence quickly.
Friday, March 28, 2008
Thursday, March 20, 2008
Mosh Pit Fitness
I have been to concerts that have left me sweaty and breathless. I woke up aching the following morning. Basically, I rocked myself skinny and sore. I didn't even realize it while it was happening because it was a blast. The crowd was fun. The music was great. At the time, I was being a rockstar, not an athlete.
I love music. I listen to it when I work out. It motivates me, pushes me, and distracts me. But, I still know I am working out because there I am, normally by myself, with headphones on, doing exercises that are just that...exercises. I want to love my workout so that I am more likely to do it. I want to love it so that I can work harder and longer once I start. If workouts felt like a concert or a performance as opposed to a chore, I might look forward to doing them rather than just getting them over with.
A gym built around music is the idea. There could be workout rooms representing certain genres of music. Within each room is a workout built around that music. There would be professional trainers in each room to design and lead classes. There could also be member participation. During the day there could be designated classes where the workouts are designed/choreographed by the members in the room. During these workouts members can volunteer to lead for the entire class period, or multiple members can choreograph routines that last a song or two. Within each room, the goal would be to create a fun environment where the music is the focus. Workouts would feel more like events than exercise.
In a gym with music as the theme, instructors versed in different types of dance might be a good idea. Employees with musical backgrounds/education and music freaks who know all the new, old, and in-the-pipeline music could help coordinate musical selections. Tech experts could get and keep all the electronics up and running and tend to any programming needs. Sound engineers to keep systems running smoothly might also be helpful.
Common areas such as weight rooms should also be musically focused. Perhaps consider placing subwoofers under equipment so the music can be felt and not just heard. Musical selection in these areas can be driven by the users. As the members walk in to a common area, maybe they can electronically (on a computer?) make a selection of the type of music they would like to hear. The genre selections could all be represented in the playlist with the number of votes dictating the frequency that genre is played.
Finally, at least in this posting, can you book bands to actually perform at the gym? This would be the pinnacle of success for a gym that truly runs around its music. Concerts would be a huge perk to members and a big selling point to potential members.
I love music. I listen to it when I work out. It motivates me, pushes me, and distracts me. But, I still know I am working out because there I am, normally by myself, with headphones on, doing exercises that are just that...exercises. I want to love my workout so that I am more likely to do it. I want to love it so that I can work harder and longer once I start. If workouts felt like a concert or a performance as opposed to a chore, I might look forward to doing them rather than just getting them over with.
A gym built around music is the idea. There could be workout rooms representing certain genres of music. Within each room is a workout built around that music. There would be professional trainers in each room to design and lead classes. There could also be member participation. During the day there could be designated classes where the workouts are designed/choreographed by the members in the room. During these workouts members can volunteer to lead for the entire class period, or multiple members can choreograph routines that last a song or two. Within each room, the goal would be to create a fun environment where the music is the focus. Workouts would feel more like events than exercise.
In a gym with music as the theme, instructors versed in different types of dance might be a good idea. Employees with musical backgrounds/education and music freaks who know all the new, old, and in-the-pipeline music could help coordinate musical selections. Tech experts could get and keep all the electronics up and running and tend to any programming needs. Sound engineers to keep systems running smoothly might also be helpful.
Common areas such as weight rooms should also be musically focused. Perhaps consider placing subwoofers under equipment so the music can be felt and not just heard. Musical selection in these areas can be driven by the users. As the members walk in to a common area, maybe they can electronically (on a computer?) make a selection of the type of music they would like to hear. The genre selections could all be represented in the playlist with the number of votes dictating the frequency that genre is played.
Finally, at least in this posting, can you book bands to actually perform at the gym? This would be the pinnacle of success for a gym that truly runs around its music. Concerts would be a huge perk to members and a big selling point to potential members.
Wednesday, March 19, 2008
Combining Passions: Deliciousness Meets Beauty
Edible Arrangements makes flower arrangements out of fruit. Tasty idea, but perishable, and, well... it's fruit. Some of the fruit is chocolate dipped which takes it a step in the direction of candy, but there is still perishable fruit in the middle.
What if the medium was changed to candy? And the subject not only included flowers, but also art. You could even open subject matter up further to anything people pine over, which can really be about anything.
Here is how it could work:
Make up a list of colors. Then categorize each candy by color. This way, you have a pool of candy to select from once you have identified the colors that comprise the subject matter. Breaking the candy down this way in advance allows the consumers' personal tastes to be considered. the more you can give the customer what they want, the more likely they are to give you repeat business.
Make up a list of subjects. Categorize them by type (art, flowers, sports, etc.) as well as dominant colors. This will help you if the customer chooses approach 2 below.
In general, the whole process could work a couple of different ways:
1) The subject could steer the candy selection, or
2) The candy selection in conjunction with customer input, could dictate the subject matter.
This business could be a passion for a creative person with an eye for art and an affinity for sugar.
What if the medium was changed to candy? And the subject not only included flowers, but also art. You could even open subject matter up further to anything people pine over, which can really be about anything.
Here is how it could work:
Make up a list of colors. Then categorize each candy by color. This way, you have a pool of candy to select from once you have identified the colors that comprise the subject matter. Breaking the candy down this way in advance allows the consumers' personal tastes to be considered. the more you can give the customer what they want, the more likely they are to give you repeat business.
Make up a list of subjects. Categorize them by type (art, flowers, sports, etc.) as well as dominant colors. This will help you if the customer chooses approach 2 below.
In general, the whole process could work a couple of different ways:
1) The subject could steer the candy selection, or
2) The candy selection in conjunction with customer input, could dictate the subject matter.
This business could be a passion for a creative person with an eye for art and an affinity for sugar.
Tuesday, March 18, 2008
Be a Value Added Recruiter By Considering the Soft, Fuzzy and Seemingly Unrelated Assets of Jobseekers
If you have human resources experience, or have been in a position of management for some time, you know that for each company and/or each job position there is an idea of what the perfect candidate will be like. That is how job descriptions are written. Not all candidates will be a perfect fit though. More likely, no candidates will be a perfect fit. That is why it is important to know how a company prioritizes a candidates experience, qualities, skills, and education. In addition, it is important for you to know what makes for a successful hire at a specific company in a particular position. This will make it easier to hire on someone who, although they may not meet all the specified requirements, still has a high chance of success in a position.
I believe there is money to be made in working with a company to identify not just the education and professional experience that make for a good job candidate, but also the personality type, soft skills, general background, etc. This "ideal candidate profile" will come from previous experience, both the company's and yours, with employees in those or similar positions. What were previous employees in the position like? What happened to them? Were there educational, professional or personality similarities shared by great employees and by not-so great? Once you have the list of requirements and qualities, take it one step further and prioritize them. What ones are must-haves? What ones are waiverable if others are met or possessed?
Once you have profiles for positions to be filled, where do you find candidates? Can you come up with a quantifiable method for measuring a candidate's fit for a position based on the profile? What questions do you ask to get a snapshot of the jobseekers as a person and as a professional? How will answers to those questions be quantified? Can you keep those questions to a minimum so as not to deter potential candidates?
This would be a form of recruiting, but with a higher chance of success than standard keyword search recruiting. Be delving deeper into what the company wants and needs, you can give them the candidates they are actually looking for, thereby reducing the amount of time it takes to fill a position and the number of people that must be interviewed to do so. Another benefit of digging in is that, because you know that all of the requirements for positions are not necessarily related to professional history, you may be able to offer a special service to jobseekers hoping to switch career paths. This often times desperate group may be an added source of income.
I believe there is money to be made in working with a company to identify not just the education and professional experience that make for a good job candidate, but also the personality type, soft skills, general background, etc. This "ideal candidate profile" will come from previous experience, both the company's and yours, with employees in those or similar positions. What were previous employees in the position like? What happened to them? Were there educational, professional or personality similarities shared by great employees and by not-so great? Once you have the list of requirements and qualities, take it one step further and prioritize them. What ones are must-haves? What ones are waiverable if others are met or possessed?
Once you have profiles for positions to be filled, where do you find candidates? Can you come up with a quantifiable method for measuring a candidate's fit for a position based on the profile? What questions do you ask to get a snapshot of the jobseekers as a person and as a professional? How will answers to those questions be quantified? Can you keep those questions to a minimum so as not to deter potential candidates?
This would be a form of recruiting, but with a higher chance of success than standard keyword search recruiting. Be delving deeper into what the company wants and needs, you can give them the candidates they are actually looking for, thereby reducing the amount of time it takes to fill a position and the number of people that must be interviewed to do so. Another benefit of digging in is that, because you know that all of the requirements for positions are not necessarily related to professional history, you may be able to offer a special service to jobseekers hoping to switch career paths. This often times desperate group may be an added source of income.
Job Search Board or Headhunter For Jobhunters Seeking to Change Career Paths
I am weary. I am looking to relocate soon, and I am searching for a job. I never knew what I wanted to be when I grew up, and I still don't. I do know that I don't want to do anything I have done so far. The good news is that what I have done has given me lots of skills and functional qualifications. So, I have a lot of the basic qualities any employer would want from a candidate, just not a lot of the actual experience/background that they typically require.
Somewhere out there there are employers who value personalities, and qualities over actual experience. These are the companies that may waiver certain requirements for candidates that possess and can demonstrate certain personality traits or functional skills, or have a particular background or qualification that the employer desires. Maybe an employer has had good success with former military officers or military academy grads. Maybe a job, regardless of the industry it is in, is better suited to a creative individual. A lot of industry knowledge and on the job requirements can be taught quickly if an employee has the basic skills, the right personality type, and the right kind of brain (creative vs technical, for example). These companies are out there and there are a lot of jobhunters who would love to find them. Some of these jobhunters would be willing to pay a membership or a fee to be connected to employers who would accept personality, general skills, natural strengths, and specific educational and professional background in lieu of industry and job category requirements that could be taught as part of a training or mentoring program.
There is always money to be made in helping people find jobs. There is more money to made in making people happy. Helping someone find a job that they think they want, when they wouldn't be qualified by most employers standards will make them happy.
Someone with a recruiting or HR background is probably in the best position to run with this idea. The more companies you know, the more employer candidates you may have to provide jobhunters.
Somewhere out there there are employers who value personalities, and qualities over actual experience. These are the companies that may waiver certain requirements for candidates that possess and can demonstrate certain personality traits or functional skills, or have a particular background or qualification that the employer desires. Maybe an employer has had good success with former military officers or military academy grads. Maybe a job, regardless of the industry it is in, is better suited to a creative individual. A lot of industry knowledge and on the job requirements can be taught quickly if an employee has the basic skills, the right personality type, and the right kind of brain (creative vs technical, for example). These companies are out there and there are a lot of jobhunters who would love to find them. Some of these jobhunters would be willing to pay a membership or a fee to be connected to employers who would accept personality, general skills, natural strengths, and specific educational and professional background in lieu of industry and job category requirements that could be taught as part of a training or mentoring program.
There is always money to be made in helping people find jobs. There is more money to made in making people happy. Helping someone find a job that they think they want, when they wouldn't be qualified by most employers standards will make them happy.
Someone with a recruiting or HR background is probably in the best position to run with this idea. The more companies you know, the more employer candidates you may have to provide jobhunters.
Home and Business Decorating: Selling Skewed Mood Surroundings
I am not craft fairs and country-fried living. I don't wallow in the beauty of flowers, nor bask in the glory of angels. So I don't want that stuff on the walls of my home. But I do want stuff on my walls. The idea came to me as I was putting my MySpace page together. I love skulls, pin-up girls, comic book characters, guns, stars, tribal images, and goth stuff. I love retro, deviant, and sexy. So where is my wallpaper? Borders? Stencils (adhesive positives and do-it-yourself negatives)? I want single stencils so I can choose the placement, and I want rolls of repeated designs, both positive and negative. Positive and negative space will add depth and texture to a design, and it will allow for contrast with the wall below. I am tired of the same palette of colors too. I want deep, dark, vivid and metallic. The materials of construction will be rich, unique and resilient: velvet, canvas, linen, metals, translucent colored rubbers and plastics. These decorating tools will not just be for walls, but for floors and ceilings too. People like me own businesses, so this is not just a consumer opportunity. Tattoo parlors, niche clothing boutiques, music stores, art galleries, etc are just a few businesses that might have alternative tastes and skewed mood environments.
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